University of Wisconsin - Madison

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  • #UW-Madison on Social Media: Telling Our Story and Engaging Our Community

#UW-Madison on Social Media: Telling Our Story and Engaging Our Community

  • Tue, May 02, 2023
  • 10:00 AM - 11:30 AM
  • Virtual
  • 285



Here’s a great chance to learn how UW-Madison uses social media to communicate about our amazing university with a wide range of audiences from Jennifer (Koppelman) Matteson, Social Media Manager, University Communication.

Is social media valuable for an institution of higher education? The answer is a definite yes! While it can be easy to get distracted by ever-changing trends and algorithms, at its core, social media is an enduring and valuable communication tool for a university. Social media channels, including Facebook, Twitter, Instagram and LinkedIn, provide UW–Madison with unique platforms for sharing the expertise, research and successes of our faculty, students and alumni. They also present opportunities to amplify their voices, create strong engagement among our campus community and reach new audiences. Join us to learn how UW–Madison University Communications effectively conceptualizes, strategizes and manages its social media channels as digital extensions of campus to keep our community informed and engaged. No social media knowledge necessary!    #OnWisconsin

If you have preliminary questions for the speaker, please send to Program Coordinators Brad Hughes at, Kathy Christoph at, and Scott Springman at by Tuesday, April 25.

Food Pantry Contributions:

Checks payable to UW-Foundation, with "Open Seat" on the memo line may be mailed to UWRA, 21 North Park Street, Room 7205, Madison, WI 53715-1218.

Registration Deadline:  Friday, April 28, 2023.


Advance registration is required.  You are encouraged to register online.  To register by phone or email, call the Association office. If you or your guest registered for this seminar but cannot attend, please cancel your registration online, or email/call the UWRA office.

NOTE:  The weblink and virtual call information will be included in the meeting reminders registrants receive.

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Madison WI 53715-1218

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For More Information Contact UWRA

Sandi Haase, Executive Director

UW-Madison Retirement Association

21 North Park Street, Room 7205

Madison, WI 53715-1218


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